Channel manager is the best friend of PMS!
Each hotel is trying to achieve 100% occupancy 365 days per year. That will provide maximum profit. But how hotels can achieve 100% occupancy? There are a lot of options how to do that and one of them is to be presented on a large number of OTA and travel websites.
Channel manager is developed for helping hotels to be presented on OTA's websites and manage rates and availability data in realtime.
Using channel manager helps the hotelier to save a lot of time. They don't need to manage all the OTA's extranets manually, they just need to change the data in channel manager and it will be automatically sent to all the OTAs connected.
Moreover, channel manager excluding overbooking cases because when the reservation comes from one of the OTA, availability will automatically reduce on all other OTAs.
In addition to hotels, every Property Management System (PMS) also needs a channel manager!
Because almost all the hotels in the world use PMS system synchronized with channel manager.
And It's a hard job for every PMS to find the best channel manager partner to be integrated with and provide customers with software that automates all hotel business processes.
There are a lot of channel manager software on the market, but how to choose the best one? What criteria need to be addressed?
Channel manager is developed for helping hotels to be presented on OTA's websites and manage rates and availability data in realtime.
Using channel manager helps the hotelier to save a lot of time. They don't need to manage all the OTA's extranets manually, they just need to change the data in channel manager and it will be automatically sent to all the OTAs connected.
Moreover, channel manager excluding overbooking cases because when the reservation comes from one of the OTA, availability will automatically reduce on all other OTAs.
In addition to hotels, every Property Management System (PMS) also needs a channel manager!
Because almost all the hotels in the world use PMS system synchronized with channel manager.
And It's a hard job for every PMS to find the best channel manager partner to be integrated with and provide customers with software that automates all hotel business processes.
There are a lot of channel manager software on the market, but how to choose the best one? What criteria need to be addressed?
- The list of integrated channelsFirst of all you need to check the list of OTA channels which could be connected. Channel manager should have an integrations with all the main worldwide channels such as Booking.com, Airbnb, Expedia, Agoda, because these channels provide 80% hotel's occupancy.1
- Preferred partner statusCheck if the channel manager has Premier (or Preferred) partner status on Booking.com and Airbnb - it's confirmer with the special sticker on channel manager's website. If channel manager has a Preferred partner status, this means that it is reliable, meets all technical requirements, ensures uninterrupted, error-free and fast data transfer. If hotelier asks OTA which channel manager to choose, the will recommend the list of Premier and Preferred partners.2
- API availability and functionalityChannel manager should provide the Full 2-way API for integration. The advantage is a possibility of seamless integration. In this case you will be able to implement channel manager into your PMS system and provide your customers with the full functionality software, they will not use 2 separate interfaces anymore.3
- Сommercial termsChannel manager should provide good financial conditions which will allow PMS+Channel manager together provide the best price for hotels on the market.4
- Partner supportChannel manager should have an API support team who will always be ready to help. Answer your questions during the integration, add a new methods to API if needed, implement new OTA channels on your request.5
Hope this short list of criteria will help you choose the right partner for integration.
If you'd like to know more about OTA Gateway channel manager and how to be integrated, please contact me directly yana.p@otagateway.com
See you soon!
If you'd like to know more about OTA Gateway channel manager and how to be integrated, please contact me directly yana.p@otagateway.com
See you soon!
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